When a company labels their product "natural", it is assumed that the product is good for them and natural. In reality, this is wrong! The term natural means absolutely nothing. It's not regulated by the FDA or USDA as the term organic and can be used by any company, as they see fit. Most companies, who use the term natural, are sticking to removing the following ingredients: parabens, phalates, sulfates, fragrance and petrochemicals. They also try to use ingredients derived naturally. However, it is up to you, the consumer, to read those labels.
Another Secret for Clearer, Cleaner & Healthier Skin..
This subject courtesy of @dirtybombshelss